APA (7th ed.) Citation

MOORTHI Y L R. (2000). BRAND MANAGEMENT: INDIAN CONTEXT. VIKAS PUBLISHING HOUSE PVT. LTD.

Chicago Style (17th ed.) Citation

MOORTHI Y L R. BRAND MANAGEMENT: INDIAN CONTEXT. NEW DELHI: VIKAS PUBLISHING HOUSE PVT. LTD, 2000.

MLA (9th ed.) Citation

MOORTHI Y L R. BRAND MANAGEMENT: INDIAN CONTEXT. VIKAS PUBLISHING HOUSE PVT. LTD, 2000.