Cita APA (7th ed.)

MOORTHI Y L R. (2000). BRAND MANAGEMENT: INDIAN CONTEXT. VIKAS PUBLISHING HOUSE PVT. LTD.

Cita Chicago (17th ed.)

MOORTHI Y L R. BRAND MANAGEMENT: INDIAN CONTEXT. NEW DELHI: VIKAS PUBLISHING HOUSE PVT. LTD, 2000.

Cita MLA (9th ed.)

MOORTHI Y L R. BRAND MANAGEMENT: INDIAN CONTEXT. VIKAS PUBLISHING HOUSE PVT. LTD, 2000.