Cita APA (7th ed.)

DOYLE PETER. (2002). MARKETING MANAGEMENT AND STRATEGY (3RD.). PEARSON EDUCATION.

Cita Chicago (17th ed.)

DOYLE PETER. MARKETING MANAGEMENT AND STRATEGY. 3RD. LONDON: PEARSON EDUCATION, 2002.

Cita MLA (9th ed.)

DOYLE PETER. MARKETING MANAGEMENT AND STRATEGY. 3RD. PEARSON EDUCATION, 2002.