WALKER ORVILLE C. (2003). MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD (4TH.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.
Chicago Style (17th ed.) CitationWALKER ORVILLE C. MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD. 4TH. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2003.
MLA (9th ed.) CitationWALKER ORVILLE C. MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD. 4TH. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2003.
Warning: These citations may not always be 100% accurate.