Cita APA (7th ed.)

WALKER ORVILLE C. (2003). MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD (4TH.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Cita Chicago (17th ed.)

WALKER ORVILLE C. MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD. 4TH. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2003.

Cita MLA (9th ed.)

WALKER ORVILLE C. MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD. 4TH. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2003.