WALKER ORVILLE C. (2003). MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD (4TH.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.
Chicago-referens (17:e uppl.)WALKER ORVILLE C. MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD. 4TH. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2003.
MLA-referens (9:e uppl.)WALKER ORVILLE C. MARKETING STRATEGY: DECISION FOCUSED APPROACH - CD. 4TH. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 2003.
Varning: dessa hänvisningar är inte alltid fullständigt riktiga.