BOYD HARPER W. (2005). MARKETING RESEARCH: TEXT AND CASES (7TH.). AITBS PUBLICATION.
Cita Chicago (17th ed.)BOYD HARPER W. MARKETING RESEARCH: TEXT AND CASES. 7TH. DELHI: AITBS PUBLICATION, 2005.
Cita MLA (9th ed.)BOYD HARPER W. MARKETING RESEARCH: TEXT AND CASES. 7TH. AITBS PUBLICATION, 2005.
Atenció: Aquestes cites poden no estar 100% correctes.