Cita APA (7th ed.)

BERKMAN HAROLD W. (1987). ADVERTISING (2.). RANDOM HOUSE.

Cita Chicago (17th ed.)

BERKMAN HAROLD W. ADVERTISING. 2. NEW YORK: RANDOM HOUSE, 1987.

Cita MLA (9th ed.)

BERKMAN HAROLD W. ADVERTISING. 2. RANDOM HOUSE, 1987.