Cita APA (7th ed.)

WRIGHT JOHN S. (1983). ADVERTISING (5.). TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED.

Cita Chicago (17th ed.)

WRIGHT JOHN S. ADVERTISING. 5. NEW DELHI: TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1983.

Cita MLA (9th ed.)

WRIGHT JOHN S. ADVERTISING. 5. TATA MCGRAW-HILL PUBLISHING COMPANY LIMITED, 1983.