APA (7th ed.) Citation

SILK ALVIN J. (2006). WHAT IS MARKETING. HARVARD BUSINESS SCHOOL PRESS.

Chicago Style (17th ed.) Citation

SILK ALVIN J. WHAT IS MARKETING. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2006.

MLA (9th ed.) Citation

SILK ALVIN J. WHAT IS MARKETING. HARVARD BUSINESS SCHOOL PRESS, 2006.

Warning: These citations may not always be 100% accurate.