SILK ALVIN J. (2006). WHAT IS MARKETING. HARVARD BUSINESS SCHOOL PRESS.
Čikaški stil citiranja (17. izdanje)SILK ALVIN J. WHAT IS MARKETING. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2006.
MLA način citiranja (9. izdanje)SILK ALVIN J. WHAT IS MARKETING. HARVARD BUSINESS SCHOOL PRESS, 2006.
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