LUCK DAVID J. (1982). MARKETING STRATEGY AND PLANS: SYSTEMATIC MARKETING. PRENTICE -HALL INTERNATIONAL, INC.
Chicago Style (17th ed.) CitationLUCK DAVID J. MARKETING STRATEGY AND PLANS: SYSTEMATIC MARKETING. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1982.
MLA (9th ed.) CitationLUCK DAVID J. MARKETING STRATEGY AND PLANS: SYSTEMATIC MARKETING. PRENTICE -HALL INTERNATIONAL, INC, 1982.
Warning: These citations may not always be 100% accurate.