LUCK DAVID J. (1982). MARKETING STRATEGY AND PLANS: SYSTEMATIC MARKETING. PRENTICE -HALL INTERNATIONAL, INC.
Cita Chicago (17th ed.)LUCK DAVID J. MARKETING STRATEGY AND PLANS: SYSTEMATIC MARKETING. NEW DELHI: PRENTICE -HALL INTERNATIONAL, INC, 1982.
Cita MLA (9th ed.)LUCK DAVID J. MARKETING STRATEGY AND PLANS: SYSTEMATIC MARKETING. PRENTICE -HALL INTERNATIONAL, INC, 1982.
Atenció: Aquestes cites poden no estar 100% correctes.