MCDONALD WILLIAM J. (1998). DIRECT MARKETING: AN INTEGRATED APPROACH. IRWIN MCGRAW-HILL.
Chicago Style (17th ed.) CitationMCDONALD WILLIAM J. DIRECT MARKETING: AN INTEGRATED APPROACH. BOSTON: IRWIN MCGRAW-HILL, 1998.
MLA (9th ed.) CitationMCDONALD WILLIAM J. DIRECT MARKETING: AN INTEGRATED APPROACH. IRWIN MCGRAW-HILL, 1998.
Warning: These citations may not always be 100% accurate.