APA (7th ed.) Citation

MCDONALD WILLIAM J. (1998). DIRECT MARKETING: AN INTEGRATED APPROACH. IRWIN MCGRAW-HILL.

Chicago Style (17th ed.) Citation

MCDONALD WILLIAM J. DIRECT MARKETING: AN INTEGRATED APPROACH. BOSTON: IRWIN MCGRAW-HILL, 1998.

MLA (9th ed.) Citation

MCDONALD WILLIAM J. DIRECT MARKETING: AN INTEGRATED APPROACH. IRWIN MCGRAW-HILL, 1998.