MCDONALD WILLIAM J. (1998). DIRECT MARKETING: AN INTEGRATED APPROACH. IRWIN MCGRAW-HILL.
芝加哥风格引文MCDONALD WILLIAM J. DIRECT MARKETING: AN INTEGRATED APPROACH. BOSTON: IRWIN MCGRAW-HILL, 1998.
MLA引文MCDONALD WILLIAM J. DIRECT MARKETING: AN INTEGRATED APPROACH. IRWIN MCGRAW-HILL, 1998.
警告：这些引文格式不一定是100％准确.