Cita APA (7a ed.)

KIM W.CHAN. (2005). BLUE OCEAN STRATEGY. HBS PRESS.

Cita Chicago Style (17a ed.)

KIM W.CHAN. BLUE OCEAN STRATEGY. BOSTON: HBS PRESS, 2005.

Cita MLA (9a ed.)

KIM W.CHAN. BLUE OCEAN STRATEGY. HBS PRESS, 2005.