GOVINDARAJAN VIJAY. (2005). TEN RULES FOR STRATEGIC INNOVATORS: FROM IDEA TO EXECUTION. HARVARD BUSINESS SCHOOL PRESS.
Citação norma ChicagoGOVINDARAJAN VIJAY. TEN RULES FOR STRATEGIC INNOVATORS: FROM IDEA TO EXECUTION. BOSTON: HARVARD BUSINESS SCHOOL PRESS, 2005.
Citação norma MLAGOVINDARAJAN VIJAY. TEN RULES FOR STRATEGIC INNOVATORS: FROM IDEA TO EXECUTION. HARVARD BUSINESS SCHOOL PRESS, 2005.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.