Cita APA (7th ed.)

KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS.

Cita Chicago (17th ed.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. DELHI: GLOBAL BUSINESS, 1992.

Cita MLA (9th ed.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS, 1992.