KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS.
Chicago-viite (17. p.)KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. DELHI: GLOBAL BUSINESS, 1992.
MLA-viite (9. p.)KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS, 1992.
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