Style de citation APA (7e éd.)

KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS.

Style de citation Chicago (17e éd.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. DELHI: GLOBAL BUSINESS, 1992.

Style de citation MLA (9e éd.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS, 1992.