Citazione Stile APA (7a Edizione)

KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS.

Citazione stile Chigago Style (17a edizione)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. DELHI: GLOBAL BUSINESS, 1992.

Citatione MLA (9a ed.)

KAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS, 1992.