KAPFERER JEAN-NOEL. (1992). STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS.
Citação norma ChicagoKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. DELHI: GLOBAL BUSINESS, 1992.
Citação norma MLAKAPFERER JEAN-NOEL. STRATEGIC BRAND MANAGEMENT: NEW APPROACHES TO CRE.& EVA BRAND EQUITY. GLOBAL BUSINESS, 1992.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.