STRATEGIC BRAND MANAGEMENT:NEW APPROACHES TO CRE.& EVA BRAND EQUITY

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	KAPFERER JEAN-NOEL
Fformat:	Llyfr
Cyhoeddwyd:	DELHI GLOBAL BUSINESS 1992
Pynciau:	BANKING
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Eitemau Tebyg

STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM
gan: KAPFERER JEAN NOEL
Cyhoeddwyd: (2010)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2009)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2009)

NEW STRATEGIC BRAND MANAGEMENT
gan: KAPFERER JEAN-NOEL
Cyhoeddwyd: (2004)

The New Strategic Brand Management
gan: Kapferer, Jean Noel
Cyhoeddwyd: (2012)

STRATEGIC BRAND MANAGEMENT
gan: KAPFERER JEAN NOEL
Cyhoeddwyd: (1992)

STRATEGIC BRAND MANAGEMENT
gan: KAPFERER JEAN-NOEL
Cyhoeddwyd: (1992)

Strategic Brand Management
gan: Kapferer, Jean-Noel
Cyhoeddwyd: (1992)

Strategic Brand Management
gan: Kapferer, Jean- Noel
Cyhoeddwyd: (2000)

Strategic Brand Management
gan: Kapferer, Jean- Noel
Cyhoeddwyd: (2000)

Strategic Brand Management
gan: Kapferer, Jean-Noel
Cyhoeddwyd: (1997)

STRATEGIC BRAND MANAGEMENT
gan: KAPFERER JEAN-NOEL
Cyhoeddwyd: (2005)

STRATEGIC BRAND MANAGEMENT
gan: KAPFERER JEAN-NOEL
Cyhoeddwyd: (2003)

Strategic Brand Management
gan: Kapferer, Jean-noel

strategic brand Management
gan: Kapferer ,Jean- Noel
Cyhoeddwyd: (1997)

NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
gan: KAPFERER JEAN-NOEL
Cyhoeddwyd: (2008)

New strategic brand management creating and sustaining brand equity long term
gan: Kapferer, J
Cyhoeddwyd: (2009)

New strategic brand management
gan: Kapferer, J
Cyhoeddwyd: (2012)

New strategic brand management
gan: Kapferer, J

New Strategic Brand Management
gan: Kapferer, J.N
Cyhoeddwyd: (2015)

Strategic brand management
gan: Kapferer, J
Cyhoeddwyd: (2000)

BRAND EQUITY AND THE CHALLENGE OF BRANDING
gan: MARKET RES. SOC. OF INDIA
Cyhoeddwyd: (1993)

MANAGING BRAND EQUITY
gan: AAKER DAVID A.
Cyhoeddwyd: (1991)

MANAGING BRAND EQUITY
gan: AAKER DAVID A
Cyhoeddwyd: (1991)

Managing brand equity
gan: Aaker, D

Managing brand equity
gan: Aaker , David
Cyhoeddwyd: (1996)

Brand equity management
gan: Martin, Paul
Cyhoeddwyd: (2009)

Brand equity management
gan: Martin, Paul
Cyhoeddwyd: (2009)

MANAGING BRAND EQUITY
gan: AAKER DAVID
Cyhoeddwyd: (1991)

STRATEGIC BRAND MANAGEMENT : Building Measuring and Managing Brand Equity
gan: KELLER KAVIN LANE
Cyhoeddwyd: (2020)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kvin Lane
Cyhoeddwyd: (2015)

Strategic brand management : Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2019)

Strategic Brand Management: Building, Measuring, and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2020)

Strategic brand management : building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2022)

Strategic brand management : building, measuring, and managing brand equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

Strategic brand management building measuring and managing brand equity
gan: Keller, K
Cyhoeddwyd: (2005)

Strategic brand management building measuring and managing brand equity
gan: Keller, K
Cyhoeddwyd: (2003)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2015)

Strategic Brand Management: Building, Measuring and Managing Brand Equity
gan: Keller, Kevin Lane
Cyhoeddwyd: (2008)