STRATEGIC BRAND MANAGEMENT:NEW APPROACHES TO CRE.& EVA BRAND EQUITY

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Bibliografiske detaljer
Hovedforfatter:	KAPFERER JEAN-NOEL
Format:	Bog
Udgivet:	DELHI GLOBAL BUSINESS 1992
Fag:	BANKING
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

STRATEGIC BRAND MANAGEMENT : CREATING AND SUSTAINING BRAND EQUITY LONG TERM
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NEW STRATEGIC BRAND MANAGEMENT: CREATING AND SUSTAINING BRAND EQUITY LONG TERM 4TH ED.
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Strategic Brand Management: Building, Measuring, and Managing Brand Equity
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Udgivet: (2019)

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af: Keller, K
Udgivet: (2005)

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