APA (7th ed.) Citation

AAKER DAVID A. (1983). MARKETING RESEARCH (2ND.). JOHN WILEY AND SONS.

Chicago Style (17th ed.) Citation

AAKER DAVID A. MARKETING RESEARCH. 2ND. JOHN WILEY AND SONS, 1983.

MLA (9th ed.) Citation

AAKER DAVID A. MARKETING RESEARCH. 2ND. JOHN WILEY AND SONS, 1983.

Warning: These citations may not always be 100% accurate.