AAKER DAVID A. (1998). MARKETING RESEARCH. JOHN WILEY AND SONS.
Chicago Style (17th ed.) CitationAAKER DAVID A. MARKETING RESEARCH. NEW YORK: JOHN WILEY AND SONS, 1998.
MLA (9th ed.) CitationAAKER DAVID A. MARKETING RESEARCH. JOHN WILEY AND SONS, 1998.
Warning: These citations may not always be 100% accurate.