APA (7th ed.) Citation

AAKER DAVID A. (1998). MARKETING RESEARCH. JOHN WILEY AND SONS.

Chicago Style (17th ed.) Citation

AAKER DAVID A. MARKETING RESEARCH. NEW YORK: JOHN WILEY AND SONS, 1998.

MLA (9th ed.) Citation

AAKER DAVID A. MARKETING RESEARCH. JOHN WILEY AND SONS, 1998.