Cita APA (7a ed.)

AAKER DAVID A. (1998). MARKETING RESEARCH. JOHN WILEY AND SONS.

Cita Chicago Style (17a ed.)

AAKER DAVID A. MARKETING RESEARCH. NEW YORK: JOHN WILEY AND SONS, 1998.

Cita MLA (9a ed.)

AAKER DAVID A. MARKETING RESEARCH. JOHN WILEY AND SONS, 1998.