Style de citation APA (7e éd.)

AAKER DAVID A. (2001). MARKETING RESEARCH (7.). JOHN WILEY AND SONS.

Style de citation Chicago (17e éd.)

AAKER DAVID A. MARKETING RESEARCH. 7. NEW YORK: JOHN WILEY AND SONS, 2001.

Style de citation MLA (9e éd.)

AAKER DAVID A. MARKETING RESEARCH. 7. JOHN WILEY AND SONS, 2001.