APA (7th ed.) Citation

PARASURAMAN A. (1991). MARKETING RESEARCH (2ND.). ADDISON-WESLEY.

Chicago Style (17th ed.) Citation

PARASURAMAN A. MARKETING RESEARCH. 2ND. NEW DELHI: ADDISON-WESLEY, 1991.

MLA (9th ed.) Citation

PARASURAMAN A. MARKETING RESEARCH. 2ND. ADDISON-WESLEY, 1991.

Warning: These citations may not always be 100% accurate.