PARASURAMAN A. (1991). MARKETING RESEARCH (2ND.). ADDISON-WESLEY.
Chicago Style (17th ed.) CitationPARASURAMAN A. MARKETING RESEARCH. 2ND. NEW DELHI: ADDISON-WESLEY, 1991.
MLA (9th ed.) CitationPARASURAMAN A. MARKETING RESEARCH. 2ND. ADDISON-WESLEY, 1991.
Warning: These citations may not always be 100% accurate.