APA-referens (7:e uppl.)

CHISNALL PETER M. (1986). MARKETING RESEARCH (3RD.). MCGRAW-HILL.

Chicago-referens (17:e uppl.)

CHISNALL PETER M. MARKETING RESEARCH. 3RD. NEW YORK: MCGRAW-HILL, 1986.

MLA-referens (9:e uppl.)

CHISNALL PETER M. MARKETING RESEARCH. 3RD. MCGRAW-HILL, 1986.