MCGOWN K L. (1979). MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS.
Chicago Style (17th ed.) CitationMCGOWN K L. MARKETING RESEARCH TEXT AND CASES. CAMBRIDGE: WINTHROP PUBLISHERS, 1979.
MLA (9th ed.) CitationMCGOWN K L. MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS, 1979.
Warning: These citations may not always be 100% accurate.