Cita APA (7th ed.)

MCGOWN K L. (1979). MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS.

Cita Chicago (17th ed.)

MCGOWN K L. MARKETING RESEARCH TEXT AND CASES. CAMBRIDGE: WINTHROP PUBLISHERS, 1979.

Cita MLA (9th ed.)

MCGOWN K L. MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS, 1979.