Citazione Stile APA (7a Edizione)

MCGOWN K L. (1979). MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS.

Citazione stile Chigago Style (17a edizione)

MCGOWN K L. MARKETING RESEARCH TEXT AND CASES. CAMBRIDGE: WINTHROP PUBLISHERS, 1979.

Citatione MLA (9a ed.)

MCGOWN K L. MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS, 1979.