MCGOWN K L. (1979). MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS.
Chicago (17e ed.) BronvermeldingMCGOWN K L. MARKETING RESEARCH TEXT AND CASES. CAMBRIDGE: WINTHROP PUBLISHERS, 1979.
MLA (9e ed.) BronvermeldingMCGOWN K L. MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS, 1979.
Let op: Deze citaties zijn niet altijd 100% accuraat.