MCGOWN K L. (1979). MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS.
芝加哥风格引文MCGOWN K L. MARKETING RESEARCH TEXT AND CASES. CAMBRIDGE: WINTHROP PUBLISHERS, 1979.
MLA引文MCGOWN K L. MARKETING RESEARCH TEXT AND CASES. WINTHROP PUBLISHERS, 1979.
警告：这些引文格式不一定是100％准确.