APA-referens (7:e uppl.)

RIES AL. (1986). POSITIONING: THE BATTLE FOR YOUR MINDS. MCGRAW-HILL.

Chicago-referens (17:e uppl.)

RIES AL. POSITIONING: THE BATTLE FOR YOUR MINDS. NEW YORK: MCGRAW-HILL, 1986.

MLA-referens (9:e uppl.)

RIES AL. POSITIONING: THE BATTLE FOR YOUR MINDS. MCGRAW-HILL, 1986.