Cita APA (7a ed.)

WATKINS TREVOR. (1986). ECONOMICS OF THE BRAND: A MARKETING ANALYSIS. MCGRAW-HILL.

Cita Chicago Style (17a ed.)

WATKINS TREVOR. ECONOMICS OF THE BRAND: A MARKETING ANALYSIS. LONDON: MCGRAW-HILL, 1986.

Cita MLA (9a ed.)

WATKINS TREVOR. ECONOMICS OF THE BRAND: A MARKETING ANALYSIS. MCGRAW-HILL, 1986.