APA način citiranja (7. izdanje)

WATKINS TREVOR. (1986). ECONOMICS OF THE BRAND: A MARKETING ANALYSIS. MCGRAW-HILL.

Čikaški stil citiranja (17. izdanje)

WATKINS TREVOR. ECONOMICS OF THE BRAND: A MARKETING ANALYSIS. LONDON: MCGRAW-HILL, 1986.

MLA način citiranja (9. izdanje)

WATKINS TREVOR. ECONOMICS OF THE BRAND: A MARKETING ANALYSIS. MCGRAW-HILL, 1986.