Cita APA (7th ed.)

LEHMANN DONALD R. (1997). ANALYSIS FOR MARKETING PLANNING (4TH.). IRWIN MCGRAW-HILL.

Cita Chicago (17th ed.)

LEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 4TH. CHICAGO: IRWIN MCGRAW-HILL, 1997.

Cita MLA (9th ed.)

LEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 4TH. IRWIN MCGRAW-HILL, 1997.