LEHMANN DONALD R. (1997). ANALYSIS FOR MARKETING PLANNING (4TH.). IRWIN MCGRAW-HILL.
Chicago (17e ed.) BronvermeldingLEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 4TH. CHICAGO: IRWIN MCGRAW-HILL, 1997.
MLA (9e ed.) BronvermeldingLEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 4TH. IRWIN MCGRAW-HILL, 1997.
Let op: Deze citaties zijn niet altijd 100% accuraat.