Cita APA (7a ed.)

LEHMANN DONALD R. (2002). ANALYSIS FOR MARKETING PLANNING (5TH.). MCGRAW-HILL.

Cita Chicago Style (17a ed.)

LEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 5TH. BOSTON: MCGRAW-HILL, 2002.

Cita MLA (9a ed.)

LEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 5TH. MCGRAW-HILL, 2002.