LEHMANN DONALD R. (2002). ANALYSIS FOR MARKETING PLANNING (5TH.). MCGRAW-HILL.
Chicago Style (17. basım) AtıfLEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 5TH. BOSTON: MCGRAW-HILL, 2002.
MLA (9th ed.) AtıfLEHMANN DONALD R. ANALYSIS FOR MARKETING PLANNING. 5TH. MCGRAW-HILL, 2002.
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