DALRYMPLE DOUGLAS J. (1983). MARKETING MANAGEMENT: STRATEGY & CASES (3RD.). JOHN WILEY AND SONS.
Chicago Style (17th ed.) CitationDALRYMPLE DOUGLAS J. MARKETING MANAGEMENT: STRATEGY & CASES. 3RD. HOBOKEN: JOHN WILEY AND SONS, 1983.
MLA (9th ed.) CitationDALRYMPLE DOUGLAS J. MARKETING MANAGEMENT: STRATEGY & CASES. 3RD. JOHN WILEY AND SONS, 1983.
Warning: These citations may not always be 100% accurate.