Cita APA (7th ed.)

DALRYMPLE DOUGLAS J. (1983). MARKETING MANAGEMENT: STRATEGY & CASES (3RD.). JOHN WILEY AND SONS.

Cita Chicago (17th ed.)

DALRYMPLE DOUGLAS J. MARKETING MANAGEMENT: STRATEGY & CASES. 3RD. HOBOKEN: JOHN WILEY AND SONS, 1983.

Cita MLA (9th ed.)

DALRYMPLE DOUGLAS J. MARKETING MANAGEMENT: STRATEGY & CASES. 3RD. JOHN WILEY AND SONS, 1983.