Cita APA (7a ed.)

DALRYMPLE DOUGLAS J. (1983). MARKETING MANAGEMENT: STRATEGY & CASES (3RD.). JOHN WILEY AND SONS.

Cita Chicago Style (17a ed.)

DALRYMPLE DOUGLAS J. MARKETING MANAGEMENT: STRATEGY & CASES. 3RD. HOBOKEN: JOHN WILEY AND SONS, 1983.

Cita MLA (9a ed.)

DALRYMPLE DOUGLAS J. MARKETING MANAGEMENT: STRATEGY & CASES. 3RD. JOHN WILEY AND SONS, 1983.