BUZZELL ROBERT D. (1995). GLOBAL MARKETING MANAGEMENT: CASES AND READINGS. ADDISON-WESLEY.
Cita Chicago Style (17a ed.)BUZZELL ROBERT D. GLOBAL MARKETING MANAGEMENT: CASES AND READINGS. MASSACHUSETTS: ADDISON-WESLEY, 1995.
Cita MLA (9a ed.)BUZZELL ROBERT D. GLOBAL MARKETING MANAGEMENT: CASES AND READINGS. ADDISON-WESLEY, 1995.
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