Cita APA (7th ed.)

GALE BRADLEY T. (1994). MANAGING CUSTOMER VALUE: CREATING QUALITY & SERVICE THAT CUSTOMER CAN SEE. FREE PRESS.

Cita Chicago (17th ed.)

GALE BRADLEY T. MANAGING CUSTOMER VALUE: CREATING QUALITY & SERVICE THAT CUSTOMER CAN SEE. NEW YORK: FREE PRESS, 1994.

Cita MLA (9th ed.)

GALE BRADLEY T. MANAGING CUSTOMER VALUE: CREATING QUALITY & SERVICE THAT CUSTOMER CAN SEE. FREE PRESS, 1994.