APA-viite (7. p.)

GALE BRADLEY T. (1994). MANAGING CUSTOMER VALUE: CREATING QUALITY & SERVICE THAT CUSTOMER CAN SEE. FREE PRESS.

Chicago-viite (17. p.)

GALE BRADLEY T. MANAGING CUSTOMER VALUE: CREATING QUALITY & SERVICE THAT CUSTOMER CAN SEE. NEW YORK: FREE PRESS, 1994.

MLA-viite (9. p.)

GALE BRADLEY T. MANAGING CUSTOMER VALUE: CREATING QUALITY & SERVICE THAT CUSTOMER CAN SEE. FREE PRESS, 1994.